{"id":105,"date":"2012-06-19T13:34:14","date_gmt":"2012-06-19T18:34:14","guid":{"rendered":"http:\/\/www.apgrp.com\/?p=105"},"modified":"2021-03-11T19:12:31","modified_gmt":"2021-03-12T00:12:31","slug":"egroup-strategic-partnership","status":"publish","type":"post","link":"http:\/\/www.apgrp.com\/index.php\/2012\/06\/19\/egroup-strategic-partnership\/","title":{"rendered":"EGroup Strategic Partnership"},"content":{"rendered":"

E Group and Assured Products Group Announce Strategic Partnership to Commercialize Authentication Assurance of Licensed Merchandise for Professional Sports Segment<\/strong><\/p>\n

Minneapolis, Minnesota, June 18, 2012<\/strong>\u2014E Group will partner with Assured Products Group, based in Clearwater, Florida, to bring the technology company\u2019s Authentication and Assurance and Trusted Trade Environments\u00d4 products to the professional sports markets.\u00a0 The combination of expertise in licensed merchandise, coupled with a comprehensive assurance program will reduce grey-market and counterfeit in a marketplace riddled with fraud.<\/p>\n

\u201cOur clients deal with millions of pieces of merchandise, many produced overseas, all with high real and collector value,\u201d said Steve Waletzko,\u00a0 Vice President Sales E Group, Inc.\u00a0 \u201cIn sponsorship and pro sports marketing, autographed, limited edition items represent a significant sum in primary and secondary sales; having authentic merchandise can mean the difference between trash and treasure,\u201d added Waletzko.<\/p>\n

As with any intellectual property, the authenticity of an item also impacts who earns revenue when an item is sold.\u00a0 \u201cNo one can argue against the athletes and organizations, who own the brands, deserve compensation for things which bear their image or name,\u201d said Waletzko.\u00a0 Counterfeit items steal real dollars from people\u2014billions each year according to the US Justice Department.<\/p>\n

\u201cE Group has extensive expertise and reach into the pro-sports world,\u201d said James Chester, CEO of Assured Products Group.\u00a0 \u201cThe work that E Group does in NASCAR, NHL and the MLB can benefit from reducing counterfeit merchandise.\u00a0 That ultimately protects the brand value of their customers, the sports teams and the fans who spend millions on merchandise.\u201d<\/p>\n

E Group and Assured Products Group will work together to bring the unique authentication products to professional sports teams, sponsors and manufacturers.\u00a0 \u201cOur customers come to us for better ways to help the fans get real value; this partnership helps us deliver on that,\u201d said Waletzko.\u00a0 \u201cStemming counterfeit production and sales also helps the economy and can preserve US jobs, for those items made in the United States.<\/p>\n

About E Group<\/strong><\/p>\n

E Group is a full-service marketing agency, with a niche position in promotional, loyalty and sports marketing.\u00a0 E Group collaborates with clients to help them create successful, industry-leading programs for consumers, employees and\/or channel partners. As an official NASCAR promotional licensee, E Group works with sponsors, vendors and driver teams to maximize their promotional investment.\u00a0 E Group is headquartered in Minneapolis; its home page is www.egroupnet.com<\/a>.<\/p>\n

\u00a0About Assured Products Group<\/strong><\/p>\n

Assured Products Group delivers business value through product centricity to meet the demands of multi-source, multi-national supply chains. We deliver specific consulting, sourcing, and software solutions to improve brand value from concept through consumption.<\/p>\n","protected":false},"excerpt":{"rendered":"

E Group and Assured Products Group Announce Strategic Partnership to Commercialize Authentication Assurance of Licensed Merchandise for Professional Sports Segment Minneapolis, Minnesota, June 18, 2012\u2014E Group will partner with Assured Products Group, based in Clearwater, Florida, to bring the technology … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-105","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nEGroup Strategic Partnership - Assured Products Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.apgrp.com\/index.php\/2012\/06\/19\/egroup-strategic-partnership\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EGroup Strategic Partnership - 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